Our R&D Works

Our company attaches great importance to Research and Development activities in accordance with the increasing competition conditions in our country and in the world. Expanding its expert staff and our company in direct proportion to the investment in hardware offers the highest quality machines on the market in Turkey.

The R&D team designs machines, automation solutions, special tools and test devices that meet customer expectations with the latest CAD and Analysis Programs, project management software, kinetic dynamic analysis and experienced engineers. Our customer-oriented designs comply with European Safety Specifications (CE mark).
In the process of commissioning new products of the companies we are supplier, our company; takes part in the prototype and design stages, designs the testing and equipment of the prototype products, special / mass production machines.

"Product" is anything that fulfills functions such as consumption and use, put on the market to meet a need or desire. It can be a physical object, a service organization, an idea, or a mixture of all of these.

There may be two types of competitive advantage at the firm level, one of which is low cost, and the second is Product differentiation, namely “Product Development”.

Products basically fall into three categories. These; special products, optional products and standard products.

Special Products: Generally, they are produced according to the specifications requested by the customer. Production quantities are low and cost values ​​are higher than others.

Optional Products: It consists of parts designed to fit each other during assembly. These parts are easier to produce than special products; Therefore, their costs are reduced.

Standard Products: they are produced in large quantities. The customer does not have a chance to choose parts and quality is achieved more easily in this way of production. Producers determine the amount of production by foreseeing the demand in the market.

If a company has chosen to make special production and its competitor can offer an equivalent product with a standard or option, it means that the rival company has made a difference and gained an advantage in terms of quality, flexibility, reliability and efficiency.

Products usually emerge as special products, but over time they turn into standard products. During this change process, "product management" determines the success of the company.

Product Development (P&D)

Product development is a process aimed at delivering a product that is better suited to customer needs than the market - compared to the current product. It starts with the evaluation of the information that the market and the customer provide to the manufacturer about the current product. This information may be negative findings and complaints detected by customers in the use of the product or positive suggestions that will provide an advantage in quality and use.

It means developing the product, differentiating it, renewing it and even turning it into another product, in short, putting an end to the existing product and revealing a new one. To make the product physically different from today's appearance and functions can be product development, as well as reducing the cost and increasing the quality of the product.

The subject of product development has a place that cannot be underestimated.

Product development is the process in which the features that make a product useful and desirable for the user and different and profitable for the manufacturer are determined. The commercial success of a firm is closely related to its ability to comprehensively identify customer needs in the market, to develop innovative products that will correspond to these needs, and to the cost of all these. P&D, which has a very broad base, is more oriented towards increasing the chances of marketing.

Technological innovations also appear as an important input in product development. Organizations that combine technological developments with their knowledge to turn them into products and gain economic gain gain significant advantages in competition.

The product development process includes topics such as technology strategies, project management, business development, economic analysis, innovation, dissemination of innovations, participatory management, and teamwork.

Destiny of the Firsts

Being the first opens up great horizons for the entrepreneur. There is a widespread belief that firsts are fortunate. Passing through places that are not passed, doing the untested, taking the risk are necessary conditions for success in P&D.

Market and Product Development

The simplest definition of marketing is selling for profit. If the price of a good or product is low enough, almost everyone can easily sell that good. The challenge is to reach and retain customers who are willing to pay more than the cost of a good.

Dealing with the selective and volatile type of customer that deals with the small details is not easy today. Being able to hold on to the market requires a healthy compliance and management of product management and product development approach with all organizational units.

Therefore "Product Management" is the structuring of responsibilities, roles and people according to the market or product. The purpose of the configuration is that the firm's product is profitable

It ensures that it is successful in its marketing by selling. The producers of the ancients, who started out with the slogan product comes first, focused on strategic breakthrough in order to increase efficiency and reduce costs. While the importance of efficiency remained constant, it was observed that they wanted to see an increase in their turnover at the end of the product development processes.

The latest signals from the world's leading manufacturers were in line with this. Manufacturer companies are mainly known for their products, not their systems behind the office. Harley Davidson is known for his motorcycles, Dell computers, and Herman Miller for his seat furniture. However, there is only one thing that applies to all these companies. They realize that the most important factor that keeps the product at the forefront is product development.

Product First Revenue Strategy

A company that prioritizes the product; knows that its success comes from producing excellent products with a solid organization. It places the product development process at the intersection of customer satisfaction, operational efficiency and company goals. The design process they follow: They know that they will be able to make changes in the products they develop in a short time, respond quickly to incoming special orders, and they will not encounter surprises and waste time and money in product development processes. They can make changes in the processes at every step. They focused on optimization. They produce solutions that will increase competition and profitability.

Three Basic Ideas Underpin the Product First Revenue Strategy.

1- Design
2- To cooperate interactively with customers, business partners and suppliers
3- Engineering data management

New Product Concept

Even if the new product is described as a commercial product that has never been offered to the market before, this description does not fully reflect today's new product understanding. For this, four types of new product descriptions can be mentioned.

1-Real new product: It is produced in order to activate the demand that has been hidden until that time in the market. R&D is needed with large expenditures. Creating a completely new product is a difficult and risky task.

2-New product for the company and not new for the market: A product that exists in the market is introduced to the market under a new brand name. These types of goods are usually put on the market as a result of technological innovations. When a manufacturer introduces a product to the market as a result of innovation, other manufacturers have to develop similar products.

3-Putting a good produced in other countries to the market by adapting: This product is offered to the market in accordance with the needs exactly according to the market situation. It is a method commonly used in our country.

4-The product that the manufacturer puts on the market by making changes: In the physical form of the product - design, color and size. Presenting to the market as a new product with small changes to be made in packaging etc. or its content. Manufacturers prefer this way instead of producing new products.

Why New Product?

In an environment where consumer preferences are constantly changing, the continuity of the sale of a product is almost impossible. In addition, under developing technology and intense competition conditions, not producing new products is an extremely risky attitude for the manufacturer.

There are two reasons why the products lose their importance after they are put on the market.

1-The need for trowel may disappear: For example, the widespread use of computers has eliminated the need for typewriters.

2-Producing better or cheaper products that can meet the same needs; For example, the production of margarine has reduced the demand for butter.

It is possible for businesses to survive and achieve their target profits by introducing new products to the market or by making changes in their products, that is, by improving their products. This will come at a cost and risk. Because the failure of the product may cost severe damages, as well as damage and wear of commercial reputation.

The more efficient use of resources, the desire to grow, the survival of the business as well as growth and the ability to maintain its position in the market require close monitoring of fashion and producing new products.

Apart from all these, "Technological developments" can be compelling enterprises to improve their products or to produce new products.

We cannot ignore this fact: Growing can be achieved by producing new products. There is hardly any company growing with a single product. Because the demand and life time for each product is limited. If the business wants to grow, it has to produce new products and find new markets.

Product Life Process

They divide the life cycle of products into six periods. These; the development of the product, its introduction to the market, the growth of sales, the maturity period when the sales are maximum, the phase of the product's sales falling, the product losing its sales opportunities and the death stage. The first period of the life cycle, that is, the development period, is the emergence of the new product, that is, its birth. The development period of this period is the emergence of the new product, that is, its birth. The cost of this period is high. Market potential and marketing pl

is the period in which the moments are organized. There is always the possibility that new products will not find a market. This is the period when intense effort is required and shown. Sales increase with large turnovers and reach their peak. This period is not easy to sustain and after a while the falling period begins. This is the period of seeking remedies to extend the life cycle of the product. This should include product differentiation or development activity. In this way, it is possible to extend the life cycle of the product.

The sales of the product have dropped significantly and the costs have risen significantly in parallel with this, which indicates that the product has completed its life. Going to product differentiation with a smart strategy during the fall period will allow the product to survive for a while, but this does not go on forever. When the product enters the life cycle, it is inevitable to go to the new product planning together with the differentiation of the product.

No solution will be successful except to renew the product in cases that have completed their life cycle. Some producers, who insist on continuing on their way with the product that has completed its life cycle, may make the mistake of spending their profits they will never earn in the current war in the markets.

Technology in Product Development

The management of P&D processes has also changed over the years. It was a technology-centric model and interactive-oriented. Information systems, which take their place in all areas of life, were used only for information sharing and communication, but today, innovations and new business models have been significantly affected by the internet and wireless technologies. Remarkably, the product development process has become one of the most dynamic areas of recent years.

When the producers plan their product portfolio: they should analyze their products for the competitive environment. While evaluating competing products in the market, determining a variety of new products, technology-based systems contribute to collecting information, classifying and using information.

Concept Generation and Participatory Management:

The idea of ​​a new product starts with producing as many and different concepts as possible. Success in concept development requires an environment that is free from tension and stress, suitable for brainstorming, and participatory management. Thus, the participants can easily express their own opinions.

Success in P&D, which is a very risky process, is not certain. The reason is the obligation to make decisions in unknown and variable environments such as economy, competition, customer preferences, and environmental effects. For this reason, after the new product concepts are produced, they need to be sieved, filtered, and sometimes rested to ferment.

For the new product idea to be implemented, participation should be provided from outside as well as company employees. Getting opinions from users, how well the product responds to customer needs, whether it works correctly, etc. It is important and useful to query and test the features. Prototype is used for this. Prototyping and prototype product issues also have an important place in product development.

The result of industrial design is modeled in three dimensions in the computer environment and by this method, the physical world and the virtual world are interconnected. This is a delicate and efficient product development phase. In this way, creating alternative designs in a much shorter time can be tested. By making one-to-one sample with rapid prototyping, it is ensured that problems are recognized and eliminated during the design phase.

Thanks to technology, modeling, three-dimensional drawings, tests performed in different places can be compared and test costs can be reduced.

As a result, new information and communication technologies, including technologies such as the internet, web, broadband connections and wireless networks, are used in every step of new product business development, information collection, information classification and use, better recognition of the market and more accurate target setting, using different resources. very new ideas, fast data collection and so on. provides support in matters.

"Change Engineering" Reengineering

Concepts such as concept design, reengineering, concurrent engineering, reverse engineering are also involved in the product development process. The concept of Reengineering or Business Process Reengineering, which is included in our language as "process renewal", process restructuring "or" change engineering, is used in all business procedures within the enterprise to ensure that businesses comply with competitive conditions and provide better, higher quality, quicker and cheaper services to their customers. It refers to the radical undergoing and structuring of and processes.

These concepts related to P&D are basically starting over, setting aside how business processes are running, and deciding how to run in the best way.

In order to make serious improvements in critical and up-to-date performance measurements such as cost, quality, service and speed, the basic principles of business processes 

It is to be rethinked by hand and redesigned in a radical way.

Change engineering involves fundamentally changing and rebuilding the ways of doing business. In every improvement, the project should not be named as reengineering. Reengineering, which means the reorganization of processes, is not a work of improving and correcting the current situation. Process renewal completely rejects established ideas and practices, it is a work that aims to start everything again and from scratch. For this reason, process renewal is considered as a management concept that predicts radical change.

The purpose of reengineering is not to speed up the controls and approval processes, but to design the process in a way that does not require them.

Reverse Engineering:

There is also the concept of reverse engineering in product development. Reverse engineering is to take the competitor's product sold in the market and to examine it systematically at the engineering level, to obtain detailed information about the product. The term reverse engineering has been negatively affected by the fact that the relevant technologies are also used to illegally copy an original design through unfair competition. In today's production arena, the concept of reverse engineering is used to produce new products and to design new versions of old products. The e-catalog is online.

The term "reverse" used here comes from the bidirectionality of data transfer between the digital and physical worlds.

As a result, product development is a process and a research and development function. Although it is the product to be developed, the product process should also be researched and developed. It should not be contented with this and should be in continuous improvement studies. The development of the product should be provided. It should not be contented with this and should be in continuous improvement studies. For the development of the product, it is necessary to create a project, specify all stages of product development in the project, and carry out a project logic. This is extremely effective in shortening the time to market. Product development project; It is a teamwork environment where employees combine their mental and physical labor in line with the project goal.

The goal of continuous improvement is processes, not results. It is known that studies conducted solely for results will provide success in the short term, but that there are negativities in the long term.

If improvements are desired in businesses, they must have target processes. The improvement to be made in the processes also affects the results positively.